I started off googling and researching different mastheads and found out that Mastheads are generally very catchy, captures the buyers attention and speaks what the magazine is about. The selling line helps to tie in it and summarize more about the magazine. Also, good mastheads should not be just downloaded from the internet and stuck to the top of the magazine. They should be even slightly altered to fit the magazine.
Then I proceeded to doing a mind map to get my Masthead name. After loads of research, I finally found the one- Timbre pronounced as Tamber. It was everything I was looking for in my magazine. Its meaning: "the unique of an instrument, its voice" is what I wanted to go for in my magazine. I wanted my magazine to stand out from the crowd and presents itself to the buyers for what it represents - an indie acoustic magazine.
Designing the Masthead came next. I started just playing around with fonts but none of them seemed to match my magazine, what I wanted. I started going in deeper and questioned myself, what do I want from my Masthead and how do I want it to represent my magazine. Well, so acoustic to me means real and pure; while indie to me means independence. Hence, so I though wood was very suitable because it is raw and natural, just like acoustic and indie. So I decided to use a wood font and had a line slashed across to seem as if it was a restricted or rather exclusive magazine to those that truly loved indie acoustic music.
After getting my main Masthead right, I wanted a selling line to tie in the Masthead and the magazine more. So I started playing with fonts and narrowed down to a few. Even though I decided on one, it didn't work with my magazine, so I had to change it.
I like my Masthead a lot because it has a lot of meaning behind it. Also, I think it is visually appeasing to the eye and it goes well with my front cover as well as the nature of my magazine. I think my magazine is quite different from the rest because I haven't actually seen an indie acoustic music magazine before. Therefore, I think that my Masthead is very suitable for this magazine.
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