Case Study: AnOther Magazine

 AnOther Magazine's TARGET GROUP

Advertising:

The advertising in AnOther Magazine is limited to less than 35% of the magazine, the choice of advertisers is selective and the important campaigns are showcased in depth.

Character:

High-flying, educated and international and associate themselves

with high culture.

This audience is loyal to the AnOther Magazine brand and as our 2009 reader

survey shows they are the true tastemakers in fashion and luxury.

Lifestyle:

Our readers have an AB rating of 68%* and 61%* shop at designer boutiques more than

3 times a month.

AB 68%*

ABC1 97%*

Standard:

82%* of Another Magazine readers have a University degree, a percentage unrivalled by any title in the sector. United by their intelligence as much as their affluence Another Magazine readers want to experience the fashion collections in a refined magazine alongside the best of contemporary art and culture, and in an environment free of celebrity gossip and downmarket advertisers.

91%* are tired of celebrity gossip.

82%* are interested in design innovation.

79%* are interested in redefining the idea of luxury.

72%* are concerned about the environment and say it already affects their choices as a fashion consumer

Age Group:

49%* of AnOther Magazine readers are in the 25-44 demographic, a powerful 32%* are

45+.

Proof that AnOther Magazine reaches into the high spending over-40s demographic more than any other magazine in the sector.

Age 18-24 19%*

Age 25-34 26%*

Age 35-44 23%*

Age 45-55 17%*

Age 55+ 15%

Gender:

Women 72%*

Men 28%*

Income:

Average Income £88,279* ( High Income)

Readership:

Readership 606,930**

Iconic Covers:

Portraying Hollywood stars in never before seen ways with unparalleled creativity and a strong fashion message.

Past cover stars include Nicole Kidman, Jodie Foster, Gwyneth Paltrow and Natalie Portman.