Masthead: Research

Wired Magazine

Newspaper Mastheads:

I realized that the best, smart and most effective mastheads are those that you can understand what the magazine is about straight away, visually. Both the masthead name and design relates entirely to what the magazine is about. The selling line just helps to further tie it in and summarizes the content of the magazine. A good Masthead to me is that if it is one-of-a-kind. You can differentiate it from the other magazines from the same genre but at the same time it still relates to the genre. Also, a good masthead are those fonts not just downloaded from the internet and just stuck at the top of the magazine. They should at least be tweaked and improved to suit the needs of the magazine.