Wednesday, January 30, 2013

Front Cover: Colour of Borders


RGB: 221, 244, 41

I think that the color of the borders really matters. Even though they are both yellow, I feel that they give a different vibe. The above is slightly more lime green while the one below is more yellow. I feel that the first one is better.

RGB: 243, 243, 21

Monday, January 28, 2013

Rupert Murdoch

Who is Rupert Murdoch?

Keith Rupert Murdoch, (born 11 March 1931) is an Australian American media mogul. Murdoch became managing director of Australia's News Limited, inherited from his father, in 1952. He is the founder, Chairman and CEO of global media holding company News Corporation, the world's second-largest media conglomerate.
In the 1950s and '60s, he acquired various newspapers in Australia and New Zealand, before expanding into the United Kingdom in 1969, taking over the News of the World followed closely by The Sun. He moved to New York in 1974 to expand into the US market, but retained interests in Australia and Britain. In 1981, he bought The Times, his first British broadsheet, and became a naturalized US citizen in 1985.
 In 1986, keen to adopt newer electronic publishing technologies, he consolidated his UK printing operations in Wapping, causing bitter industrial disputes. His News Corporation acquired Twentieth Century Fox (1985), HarperCollins (1989) and The Wall Street Journal (2007). He formed BSkyB in 1990 and during the 1990s expanded into Asian networks and South American television. By 2000 Murdoch's News Corporation owned over 800 companies in more than 50 countries with a net worth of over $5 billion.
In July 2011 Murdoch faced allegations that his companies, including the News of the World, owned by News Corporation, had been regularly hacking the phones of celebrities, royalty and public citizens. He faces police and government investigations into bribery and corruption by the British government and FBI investigations in the US. On 21 July 2012, Murdoch resigned as a director of News International.­­



What influence has he got in UK?

In the worlds of politics as well as media, Mr. Murdoch has been one of the most influential figures of our time, and nowhere more so than in Britain, where he made his mark in newspapers. When David Cameron became prime minister in May 2010, one of his first visitors at 10 Downing Street was Mr. Murdoch, who entered clandestinely through a back door.



Murdoch made his career—and billions—developing media properties into powerhouses. He's aiming to do it again with MySpace, the social network he bought in 2005 for a mere $580 million. Under the ownership of News Corp. (NWS), MySpace has morphed from a site where users post messages to friends and listen to unsigned bands into a full-fledged Web portal for entertainment content that pulls in an estimated $800 million per year in revenue. The site, which has more than 117 million users worldwide, has signed deals to distribute television shows and original programming and, this September, launched MySpace Music—a joint venture with the four major record labels and Indie players. Now Murdoch's challenge is to turn all the traffic and premium content into ad buys capable of competing with the likes of Yahoo.
Murdoch also controls the nation's largest broadcaster, nicknamed BSkyB, but actually owns only 39 percent of it.

Rupert Murdoch whose influence over Britain's relationship with Europe – the single most important relationship facing postwar Britain even today – remains baleful and lasting. If the Murdochs walked away from Britain today, their influence on the European question in British politics would remain for a generation.

"He has more power than any other private citizen in the United States," said media commentator Michael Wolff, founder of Newser.com and author of "The Man Who Owns the News: Inside the Secret World of Rupert Murdoch."

Forbes ranked the chairman and CEO of News Corporation as the 117th richest person in the world, with a net worth of $6.2 billion.

BusinessWeek ranked Murdoch as one of the 25 most influential people on the internet.
"There are two reasons for Rupert Murdoch's clout in the U.K. One has been a perception that his newspapers have influenced the outcomes of elections. That's doubtful. What Rupert Murdoch does is before elections: He backs winners or political parties he thinks are going to win," Labour MP Paul Farrelly says.

Some people called Murdoch's News of the World "News of the Screws." His Sunday tabloid has been known for its brutal, gossipy takedowns of out-of-favor politicians.



Having owned media institutions since the 1950s how is Mr Murdoch tapping in to a fragmented media audience?

He attempts by using his power and money he has gotten over the years. As mentioned above, he uses his newspapers, television stations that are well known, to influence the outcomes of elections. 
Also, He has used his influence to buy police officers as well.
Derived from London Evening Standard News: “A network of corrupt police officers and public officials regularly took cash bribes from Rupert Murdoch's News International, an inquiry heard today.Scotland Yard's chief investigator of phone hacking revealed that a ring of public servants received payments of up to £80,000 in return for information.
Journalists at The Sun allegedly handed out cash to police officers, prison officers and officials in health and government offices.Deputy Assistant Commissioner Sue Akers said that payments were not for an "odd drink or a meal" but were "regular, frequent and sometimes significant sums of money to small numbers of public officials by journalists".”



Friday, January 25, 2013

Third Double Spread Development: Photos Development

Trying out the layouts with the double exposed images.

Third Double Spread Development: Photos

I felt that my photos for the third double spread didn't work very well. So I decided to try out some new ones. 

Masthead and Page Number on Spreads 3


I redid the the page number and extended the photo for the first double spread to remove the "whiteness". Looks darker here than on paper actually. 



The last page looks ugly to me.. something's missing. 

Masthead and Page Number on Spreads 2

I placed the page numbers in all the spreads. 





I printed them out, and found out that the 'wooden' part was too distracting and you couldn't see the number properly. Also, my first double spread looked "too white".

Masthead and Page Number on Spreads

I placed the Masthead below, but it looks like a clump of lines. 

So I changed it and put just the 'T'. However it still looks messy and isolated. 

Decided to remove the masthead and put the selling line instead, didn't look very nice too. Like there was a bunch of words squished at the side.



Went back to the 'T' and decided to cut part of it, since the wooden part is so distinctive.

Used the same idea but in a different design. 

Tried it out



Thursday, January 24, 2013

Evaluation: Third Double Spread

As you can see, I'm having a huge difficulty getting the page right. Too me pretty long to get it almost "right". Pretty happy with what I've come up with at the end, but it still looks a little disconnected to me with the other double spread. Added another photo at the end to make the white space less obvious. Maybe I need to add the Masthead and page numbers, and the double spread with seem to flow fine together. Need to experiment more with the layout.  

Third Double Spread Development: Layout

Third Double Spread Development:




Decided to put in a quote like this:


Put in colored image, it does not work. Out of place with the other pages because they are all using black and white images. Decided to stick to that to make the spreads consistent.


Rearranging text in different ways:

 
 
 
Changed position of layout:


Put image in a circle:


Made text in a circle:


Did a checkered layout:


Used Double Exposure:


Initial Ideas: Third Double Spread

Rough Sketch for my third double spread page 


Front Cover: Layout 2

Inspiration: 
Catalogue Magazine Singapore, Issue 95
For their Pride issue ( love the simple way in which they announce it with "Subject:_____") they've created a very unique image of a (fashionable) leopars/tiger by mix-and-matching different patterns and pictures. 

and 


Indie Magazine Feb 2012
Love the colors and the simplicity. 


My Front Cover Layouts:

I toned it down a little, to make the cover have a little " acoustic" feel, more natural. 


I made the borders yellow because yellow is a very vibrant color. Against the dark blue background, it 'pops'. So i thought this would make my magazine more eye catching and stand out from the stack of magazines. 

Second Double Spread Development: Introduction Paragraph


The reason why I wanted to have 3 double spreads instead of one was because the main reason for my target group to buy the magazine is to read the interview. Making it just one double spread, does not justify or make it good enough to be the front cover story. Therefore, I'm having 3 double spreads.

My Second Double Spread Process:

I decided to scrape off the idea of putting another photo, and instead play with the idea of shapes to tie all the pages together.